How to Get Backlinks Without Guest Posting?

Guest posting has long been a go-to strategy for earning backlinks. While it's effective, it can be time-consuming and saturated in some niches. Fortunately, there are many other smart ways to get high-quality backlinks without writing a single guest post. Whether you're working on your own SEO or partnering with a link building agency, diversifying your backlink strategy is essential for long-term success.

1. Create Linkable Assets

One of the most powerful methods to earn backlinks naturally is by creating linkable assets. These are resources that provide unique value and encourage others to reference them.

Examples of linkable assets include:

• In-depth guides and tutorials

• Data-driven studies or original research

• Infographics and visual content

• Interactive tools and calculators

When your content stands out, it attracts attention from blogs, media, and influencers — and they’ll link back without you even asking.

2. Leverage Broken Link Building

Broken link building is a white-hat SEO technique that involves finding dead links on other websites and offering your own content as a replacement.

Steps to implement it:

• Use tools like Ahrefs or Check My Links to identify broken links

• Reach out to the site owner

• Suggest your relevant page as a replacement

This approach helps webmasters improve their site while earning you a valuable backlink.

3. Participate in Industry Roundups

Many bloggers and websites publish expert roundups, featuring opinions or insights from professionals in a particular field. These roundups are often highly shareable and include links to each contributor’s website.

To get featured:

• Monitor industry blogs that post regular roundups

• Reach out and offer a valuable quote or insight

• Engage with their content on social media

You don't need to write a full article — just provide a concise, relevant comment and earn the link.

4. Offer Testimonials and Reviews

Businesses love to show off customer reviews and testimonials. When you offer a review for a product or service you've genuinely used, many companies will publish it along with a link back to your site.

This is especially effective for:

• SaaS products

• Tools and plugins

• Courses or services

• B2B platforms

It's a win-win: they get social proof, and you get a backlink.

5. Reclaim Unlinked Brand Mentions

Sometimes, websites mention your brand but forget to include a link. These are missed opportunities that can be easily turned into backlinks.

To find them:

• Set up Google Alerts for your brand name

• Use tools like BuzzSumo or Mention

• Politely reach out to the site owner and request a link

Since they already mentioned you, they're often happy to make the update.

6. Get Listed in Resource Pages

Many websites maintain curated lists of helpful resources for their readers. These resource pages often include links to tools, blogs, guides, or directories.

To get listed:

• Search for terms like “top [your niche] tools” or “best [your industry] resources”

• Reach out to site owners and suggest your page

• Emphasize how your content adds value to their list

It’s a straightforward, underutilized way to gain powerful links.

7. Conduct Original Research or Surveys

People love citing new data. If you run a survey, analyze statistics, or share trends from your customer base, you create content that others want to reference.

Tips for success:

• Keep it relevant to your industry

• Use visuals like charts or graphs

• Publish it in a well-structured blog post or report

This is a great method to attract backlinks from journalists, bloggers, and researchers.

8. Engage in Podcasts and Webinars

Being a guest on a podcast or participating in a webinar positions you as an expert and usually earns you a backlink from the show notes or event page.

To get started:

• Reach out to niche-specific podcasts

• Offer a compelling topic you can speak on

• Promote the episode on your own channels to boost visibility

It builds authority and backlinks without any written content.

9. Build Relationships with Influencers

Link building doesn’t always have to be transactional. Sometimes, just building genuine relationships with influencers, bloggers, or journalists can lead to natural mentions and backlinks.

Ways to build connections:

• Engage with their content regularly

• Share and comment on their posts

• Offer help or insights without expecting anything in return

Over time, these relationships often result in mentions, collaborations, and backlinks.

10. Hire a Professional Link Building Partner

If all of this feels like too much, consider working with a professional link building agency. They understand which non-guest posting tactics are most effective in your niche, and can help you earn natural, high-quality backlinks that boost your site’s authority.

A good agency doesn’t just get links — they help you build a strategy that aligns with your goals and keeps your profile safe from penalties.

Conclusion

You don’t have to rely solely on guest posting to get valuable backlinks. From broken link building to podcast appearances, there are plenty of creative and ethical ways to grow your backlink profile. Focus on building genuine relationships, creating valuable content, and leveraging the right strategies. Whether you go it alone or work with a link building agency, the key is consistency and authenticity. Great links come from great efforts.